What is a Fractional Brand Leader?
An experienced senior level leader hired on a part-time, interim or project basis to help a startup through a build or growth stage.
Consultant
Fractional
Leader
What does a Fractional Brand Leader do?
Unlike a consultant, a fractional leader will act as a member of your in-house team, splitting their time equally between strategy and hands-on operations.
Generally they’ll do all of the same activities a full time executive leader would do, just without the commitment or cost of a full time executive hire.
It gives early stage startups and scale ups access to top tier talent for a fraction of the cost, for a fraction of the time.
A smarter investment than hiring cheaper but less experienced full time staff, or paying for consultants to hand over a plan for you to execute.
A Fractional Leader is on the journey with you
Silos
Generalists
What fractional leadership roles can startups hire for?
Fractional Brand Leaders thrive in ambiguity. They’re strategic thought leaders, as well as experienced operators.
They connect dots and solve problems. They lead people, projects and processes through uncharted territory and change.
Business generalists with wide-ranging skills and knowledge, while being experts in their niches and specialties.
Fractional leadership roles do not have to be traditional siloed functions or perfectly linear on an org chart.
But they do have to be able to hit the ground running to get results in a short amount of time.
Fractional Brand Leaders can be hired for one or a hybrid of traditional leadership roles:
Fractional CMO
Chief Marketing Officer will set the brand and marketing strategy, manage campaigns and agencies, hire and lead the functional marketing team.
Fractional COO
Chief Operating Officer will set up systems and processes and optimise the business’s ways of delivering their products and services.
Fractional GM of..
General Manager of a function like product or sales, may have responsibility across a region or market, or the business as a whole.
Fractional CXO
Chief Experience Officer will oversee all sides of the customer experience, from online to in-real-life touch points with the brand.
Fractional Chief of Staff
Works along side the CEO to drive strategic alignment , monitor progress of company objectives, and keeps critical projects on track.
Fractional CFO
Chief Financial Officer will oversee the business finances, budgeting, fundraising and tax obligations.
Full time employee
Flexibility
& Purpose
Who is Fractional Brand Leadership suited to?
Fractional leadership is best suited to mid to late-stage career professionals who have 15+ years of industry experience behind them.
They have often laid their career foundations as brand, marketing, product, sales, & operational leaders for big brands and major corporations.
They’re corporate escapees looking for a more flexible and purposeful work life, allowing them to partner with brands that align with their interests and values, on meaningful and impactful projects.
Often paired with the entrepreneurial qualities and resourcefulness of founding and growing their own ventures.
They’ve trodden the path that you’re treading now, so can provide unique insight to help you navigate what’s next.
Are you a CEO or founder wanting to hire a Fractional Brand Leader?
Tap into our database of experienced fractional leaders, marketers, operators and strategists with your next leadership hire.